Our Team

Desk Straight

George (Blair) Cahoon

Office: (423) 220-0811

E-mail: cahoon@candc-financial.com

At C & C Financial Services, I sincerely believe that most people want to do what's right: right for themselves, right for their families, and right for their communities. In fact, that's one of the reasons we created this firm. After 21 years working for someone else, I wanted the opportunity to control my own destiny. I started with New York Life Insurance in 2016 and then formed C & C Financial in 2022 with my partner.

You can take comfort in the fact that we have been a part of this community for over 20 years, and therefore have a vested interest in seeing our friends and neighbors succeed. In fact, we probably have many of the same hopes and aspirations as you and will be happy to share all the resources and information our firm has to offer.

Depending on your needs, we can introduce you to some proven, dependable ways to help protect your family's lifestyle and future; or prepare for major financial events such as saving for retirement, paying for college, or caring for an aging relative. If you're wondering about our qualifications, you may find it reassuring to know that we I have over 29 years of experience in the financial and insurance services industry.

Of course, my background isn't really the one that matters. I've found that getting to know our clients – their hopes, dreams, and goals for the future – is far more important. So, if you're looking for someone who's ready to put their expertise and experience to work for you, please let us know.

Website: https://www.linkedin.com/in/george-blair-cahoon/

Brian Clough-7506 (1)

Brian Clough

Office: (423) 737-0007

E-mail: brian@candc-financial.com

Brian has over 10 years of experience in the financial services industry. He began his career as a licensed agent with New York Life in 2010 after working for 10 years in the staffing services industry. He qualified for Executive Council in 2013, 2014 and 2015 before joining the first class of Associate Partners in New York Life's history in 2015. He spent over three years in management as a Partner with the company before returning to the field in the spring of 2019. He has since qualified for Executive Council^ in 2020 and 2021. His specialties are working with individuals and families providing retirement planning, life insurance, long-term care and guaranteed income at retirement strategies. He resides in Johnson City, Tennessee with his wife, Cherie, and has three daughters, one son and a grandson. In his free time, he enjoys road cycling, working out and is an avid music fan.

Website: https://www.linkedin.com/in/bdclough/

^Awarded by New York Life Insurance Company for outstanding sales achievements. Council is an annual company recognition program based on agent production from July 1- June 30.

Cherie Clough

Cherie Clough

Office: (423) 503-1474

E-mail: ccfinance22@outlook.com

Cherie Clough is an important part of the C & C team. As head of Client Servicing, she is responsible for all new business processing, providing high quality customer service for our clients, setting appointments and providing educational seminars and classes for women and finance.

Cherie, a former New York Life agent, holds a master’s degree in education, and taught for 20 years in public and private schools.

Married to C & C founding partner, Brian Clough, Cherie enjoys working out, cooking healthy meals and being surrounded by family and close friends. She prides herself in her professionalism, friendliness, optimism, and also leans on her strong faith. Cherie believes that each day is a gift and strives to serve her family, clients, and friends coming from a place of deep appreciation.

Working with Cherie means that you will enjoy a friendly and professional experience. Call her today with any questions you may have for our office.


George Cahoon is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of KY, MD, NC, SC, TN, VA, and WI. No insurance business may be conducted outside the states referenced.

George Cahoon is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 1007 E Watauga Ave, Johnson City, TN, 37601. In this regard, this communication is strictly intended for individuals residing in the states of KY, MD, NC, TN, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

C&C FINANCIAL SERVICES LLC is not owned or operated by NYLIFE Securities LLC or its affiliates.​

Neither C&C FINANCIAL SERVICES LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.​